ABOUT US

Our Story

There's more to us than just creating conversations

Twist is an audience-led marketing communications agency based in Newcastle Upon Tyne. We specialise in delivering impactful communications campaigns across PR and social for brands predominantly in leisure and hospitality sectors. We also provide brand strategy, content creation and web development and ad hoc marketing support. So you could think of us as an extension to your marketing team. 

Everything we do is centred around the audience and we use insight to understand consumer behaviours, so we can deliver creative marketing campaigns that have impact. 

Twist’s ambition is to constantly challenge the norm and to turn conventional marketing communications on its head. We want to do this by delivering powerful and intriguing campaigns that get audiences talking positively about your brand. Our fresh approach towards agency and client relationships has proven to generate significant return on investment for our clients.

So… now a little insight into the people behind Twist… 

Chrissie Plunkett heads up the agency and is an experienced and respected senior communications professional, who has worked in marketing for 20 years, across sport, tourism and luxury sectors. Prior to setting up Twist, Chrissie led the strategic marketing direction for one of the world’s biggest equestrian brands, and also has experience of working with with Vango, Montane and Bergans of Norway.

Inside Twist, we have a small, tight-knit team working from our studio in the centre of Newcastle and we share the mantra “the more intriguing a campaign, the better results we engineer” . We know the world is full of sensible brands doing sensible things that nobody ever notices and that’s why our approach is to inject brilliant creativity into brand campaigns, by thinking differently and coming up with ideas that intrigue audiences, get people talking and earn share of voice.

To do this, we work our socks off to learn and understand our clients and their audiences. We have earned a fantastic reputation for understanding and shaping brand messages and deliver these in ways that reflect our client’s brand philosophy – encouraging audience engagement at every step of the way.

Brand Strategy

Insight | Tone of Voice | Key Messages | Brand Positioning | Brand Extension | New Brand Strategy

Public Relations

Press Releases | Media Liaison | Launch Events | Feature Writing | Product Placement | Media Interviews

Search

On Page | Off Page | Digital PR | Keyphrase analysis | Social Listening | Google Search | SEO Audits

Social Media

Social Media Strategy | Social Media Management | Campaign Planning | Product Placement | Influencer Liaison

Design

Creative Concept Development | Graphic Design | Web Design | Advertising | Infographics

Content Creation

Creative Concept Development | Photography | Video Production | Event Management

Influencers

Influencer Engagement | Strategic Partnerships | Product Placement | Affiliate Marketing | Matchmaking

Web Development

Wordpress | Wix | Elementor | Web Design | Web Development | Web Updates | Hosting | UI | UX

Twist is a full-service PR and marketing agency based in Newcastle-upon-Tyne. We offer PR, social media marketing, design, digital marketing, influencer marketing and brand strategy. 

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Search

We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.

Influencers

Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 

Insight

Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.

Content

With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.

Design

Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.

PR

From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.