PR & Marketing Agency | Twist

Ambitious entrepreneurs launch Twist

Ambitious entrepreneurs launch Twist: Ambitious entrepreneurs Chrissie Plunkett & Richard Shell launch The Twist Group to challenge the PR status quo with their unconventional approach

“The more elaborate and crazy, the better results we engineer.” (Chrissie Plunkett)

We are two entrepreneurs; Richard Shell and Chrissie Plunkett who have gone into partnership to launch The Twist Group (aka Twist) – our new PR and communications agency for which we have ambitious plans to buck conventional PR trends through our creative and dynamic approach to resolving marketing challenges.

Ambitious entrepreneurs launch Twist Marketing
Chrissie Plunkett and Richard Shell of The Twist Group (Twist Marketing)

At Twist, we intend to provide a commercial return for clients with our simple mantra of delivering unconventional campaigns that #CreateConversations for the brands we represent through earned, owned and shared media.


Together, we bring a wealth of commercial and creative experience to Twist. Richard is the entrepreneur behind the hugely successful bohemian venue Doxford Barns and the new eccentric venue Charlton Hall in Northumberland. With a background in banking, Richard’s expertise will support our ambition to become a full-service agency, whilst simultaneously helping to centre our agency firmly within the wedding, lifestyle and leisure sectors.


Chrissie’s background in PR originates from supporting Mikimoto, Mouawad and Stephen Webster brands in London. Her creative experience and leadership over the global campaigns for equestrian brand Airowear, followed by directing PR accounts further North for Vango, Bergans of Norway and Montane, will shape influence Twist’s creative direction in challenging the norm and encouraging audiences to interact with brands through creativity.


Chrissie believes there are too many sensible brands out there doing sensible things that nobody ever talks about. Through Twist, she aims to disrupt their markets with an offbeat and creative approach, giving people reasons to want to talk and share about the brands she represents, whilst providing a profitable return for clients.


Richard complements Chrissie’s direction by believing our team are brave enough to challenge the norm in order to distinguish the brands we represent. By adding enormous levels of creativity to the campaigns we deliver, our approach aims to bring commercial return for clients, whilst moving consumers seamlessly through every phase of the communications channel.


Twist is predominately consumer-focused with skills to support corporate and b2b elements across earned, owned and shared media.


With our belief being the more elaborate and crazy, the better results we engineer” we’re looking forward to causing a stir and changing the way PR is perceived.

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We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.


Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 


Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.


With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.


Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.


From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.