Ambitious entrepreneurs launch Twist: Ambitious entrepreneurs Chrissie Plunkett & Richard Shell launch The Twist Group to challenge the PR status quo with their unconventional approach

“The more elaborate and crazy, the better results we engineer.” (Chrissie Plunkett)

We are two entrepreneurs; Richard Shell and Chrissie Plunkett who have gone into partnership to launch The Twist Group (aka Twist) – our new PR and communications agency for which we have ambitious plans to buck conventional PR trends through our creative and dynamic approach to resolving marketing challenges.

Ambitious entrepreneurs launch Twist Marketing
Chrissie Plunkett and Richard Shell of The Twist Group (Twist Marketing)

At Twist, we intend to provide a commercial return for clients with our simple mantra of delivering unconventional campaigns that #CreateConversations for the brands we represent through earned, owned and shared media.


Together, we bring a wealth of commercial and creative experience to Twist. Richard is the entrepreneur behind the hugely successful bohemian venue Doxford Barns and the new eccentric venue Charlton Hall in Northumberland. With a background in banking, Richard’s expertise will support our ambition to become a full-service agency, whilst simultaneously helping to centre our agency firmly within the wedding, lifestyle and leisure sectors.


Chrissie’s background in PR originates from supporting Mikimoto, Mouawad and Stephen Webster brands in London. Her creative experience and leadership over the global campaigns for equestrian brand Airowear, followed by directing PR accounts further North for Vango, Bergans of Norway and Montane, will shape influence Twist’s creative direction in challenging the norm and encouraging audiences to interact with brands through creativity.


Chrissie believes there are too many sensible brands out there doing sensible things that nobody ever talks about. Through Twist, she aims to disrupt their markets with an offbeat and creative approach, giving people reasons to want to talk and share about the brands she represents, whilst providing a profitable return for clients.


Richard complements Chrissie’s direction by believing our team are brave enough to challenge the norm in order to distinguish the brands we represent. By adding enormous levels of creativity to the campaigns we deliver, our approach aims to bring commercial return for clients, whilst moving consumers seamlessly through every phase of the communications channel.


Twist is predominately consumer-focused with skills to support corporate and b2b elements across earned, owned and shared media.


With our belief being the more elaborate and crazy, the better results we engineer” we’re looking forward to causing a stir and changing the way PR is perceived.

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