HOW DIGITAL HELPED INTERNATIONAL WOMEN'S DAY

IWD 2020

In today’s world of social media, International Women’s day has firmly established its place on the world’s agenda. All this week feeds have been flooded with inspiring posts about women from all over the globe. At Twist we have also been shining our spotlight on the women that inspire and influence us across our social media, including our wonderful colleagues and of course our inspiring founder, Chrissie Plunkett.  

While it’s undeniable that women have had it harder throughout history, the message of international women’s day is about celebrating exceptional women. Pioneering women. Inspiring women. All because they have achieved great things, despite challenges they may have faced along the way because of their gender.

Reading through the coverage it’s hard not to take positivity from the outpouring of respect and recognition for women who have influenced and inspired people. Many people might not know however, that in fact, International Women’s Day has been in existence since the early 1900s. While the day found support throughout the decades, it was actually revived in the millennium through a digital marketing strategy.

When and how did International Women’s Day start?

The concept of an Internationally celebrated day recognising women was put forward in Copenhagen by a lady called Clara Zetkin who was leader of the ‘Women’s Office’ for the Social Democratic Party in Germany. She tabled the idea at the 1910 International Conference of Working Women (the second event of its kind) held in Denmark.

Zetkin suggested that every year, in every country on the same day there should be a celebration – a Woman’s Day ­– to press for more rights. More than 100 women from 17 countries, representing unions, socialist parties and working women’s clubs were at the conference, including the first three women elected to the Finnish parliament. Zetkin’s idea received unanimous approval, paving the way for the first International Women’s Day.

The first was held the following year in 1911 and was honoured in Austria, Denmark, Germany and Switzerland on 19th March. More than a million people – both women and men – attended rallies campaigning for women’s rights to work, vote, be trained, to hold public office and end discrimination.

In 1913 it was decided that going forward, the day would be on March 8th and it has been globally ever since.

International Women’s Day was officially adopted by the United Nations in 1975.

Why is the campaign’s colour purple?

Purple has historically and internationally been used as a colour to symbolise women. It originated from Women’s Social and Political Union (SPU) (better known as the Suffragettes) in the UK in 1908. The SPU chose purple to represent “The royal blood that flows in the veins of every Suffragette”, but it has since come to represent justice and dignity. Green symbolises hope. White was chosen by the suffragettes to represent ‘purity’ but has since been removed to reflect modern attitudes towards the concept.

International Women’s Day in 2020.

Working in the creative communications and marketing industry we know the impact of a great marketing strategy and campaign. The fascinating thing about the reach and engagement that the day now has, is that is partly down to a digital strategy created at the turn of the millennium. Support for the day was starting wane as we entered the new millennium, with feminism no longer the hot topic.

To counter this, the International Women’s Day digital hub was born.  The platform was launched to re-energize the day as an important place to celebrate the successful achievements of women and to continue calls for accelerating gender parity. The site attracts huge amounts of traffic every year and is used by millions of people and companies around the world to share and download material and resources related to the day. 

In some countries the day is an official public holiday where men celebrate the women in their lives, similar to Mother’s Day. In the age of digital sharing, where we can inform ourselves about anything, perhaps our children will grow up seeing International Women’s Day as a staple on the annual holiday calendar.

Hopefully they will simply use it to acknowledge how someone important has touched their lives – men or women – inspired them and influenced them and to simply let that person know it.

Meanwhile, we’ll keep recognising the importance of getting people talking and creating conversations.

 

 

 

Scroll to Top

Search

We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.

Influencers

Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 

Insight

Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.

Content

With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.

Design

Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.

PR

From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.