Let’s face it, we’re all going to be affected by Coronavirus in some way, whether it’s through our work, our children’s education, our own health or that of a loved one. Life as we know it is taking an unexpected hiatus as we all enter uncharted territory in facing what our Prime Minister has called, the ‘worst public health crisis for a generation’.

For businesses, it is a particularly challenging time, especially in response to the government’s recent announcements on social distancing measures, so right now, the importance of communication to reassure, inform and educate cannot be undervalued.

It’s also a scenario that brings people and communities together. As we distance ourselves physically, communication becomes even more vital. From individuals and small businesses offering to move goods around for those who can’t get out, to global luxury brands such as LVMH using its perfume production lines to manufacture hand sanitiser. Or a call from the government asking manufacturers to use their resources to make more ventilators. Over recent days, we’ve already seen ways communication can make amazing things happen.

We’ve also seen the effect Coronavirus has had on some industries and their handling of the situation. From manufacturers and airline companies to supermarkets, we are all facing unprecedented challenges that has resulted in big brands coming together to deploy reassuring messages aimed at calming, informing and educating.

How companies choose to handle their corporate communications over the coming weeks and months could have a huge impact on their business.

Those we are speaking to after all are clients, shoppers, suppliers and every other type of customer a business relies upon. So, it is important to take into consideration their concerns and who the audience is when communicating.  The underlying message people generally want to hear is reassurance.

When communicating during these times, it is important to acknowledge the impact Coronavirus is having and to clearly define measures that your company is putting in place. Also showing appreciation and loyalty to your customers and staff through genuine, human concern for their welfare; all helps to make a business trustworthy in the eyes of its users.

Recognising that this is a situation we all have to face and that its effects are – for all intents and purposes – out of our hands, goes a long way too. Think of the old wartime posters about ‘digging for victory’ and putting on a united front. Being as flexible as you can with your customers’ needs is a very positive message to convey. Can you be flexible with your terms? Can you offer reassurance? Are you doing everything you can to keep your stakeholders informed?

Be positive and highlight how you are contributing to the effort. Small businesses can support each other, share skills and – through good communication – potentially create lasting relationships for once we’re though the other side.

Language and communication can be very complicated. Knowing you have the right message is only half of the task, communicating it correctly is the other half.

Our team is here to offer our support with your corporate communications and messaging. If you need any help, we’re on the end of the phone and would be happy to give you some advice on 0191 341 0045.  

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We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.


Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 


Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.


With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.


Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.


From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.