PR & Marketing Agency | Twist

Jenningsbet Northumberland Plate Day shines with winners, fashion, and unforgettable entertainment

It was a day of top-class sport, style, and no shortage of smiles and laughter, as Plate Day brought entertainment to thousands at Newcastle Racecourse on Saturday 29th June 2024. 

Who Won: 

The highlight of the day was the Northumberland Plate race worth £150,000, which saw a thrilling victory by Onesmoothoperator, ridden by Connor Beasley, trained by Brian Ellison and Owned by Patrick Boyle. The crowd erupted in cheers as the horse crossed the finish line, cementing its place in the history of this prestigious race. 

Connor Beasley told us how he felt about winning the Northumberland Plate; “It’s an absolute delight, a big race to win, one of mine and Brian’s local tracks. He did really well, travelled around lovely and when I asked him to quicken, he did it really nicely. A very good story all come together.”  

Brian Ellison also commented on the win: “We’ve wanted to win this for a long time, and we knew we had him right. What a hell of a gallop, he’s some animal. I don’t think it’s quite sunk in yet, I’m absolutely over the moon, its fantastic! We’re going back to the owners after this for some champagne.”  

Brian was also born on Plate Day, making this win a little bit more special for him, especially since it was one of his home tracks.

The Fashion: 

The Jenningsbet Northumberland Plate Day was also a spectacle of elegance, sophistication and style, with racegoers showcasing an array of glamorous outfits and stylish suits. The fashion stakes were high, with attendees donning everything from elegant dresses to bold and vibrant colours and a huge number of eye-catching fascinators. The men especially outdid themselves this year with colour-matched ties and designer suits, and the ladies, as always, dressed to impress, creating a sea of colours and styles across the racecourse.  

We also spoke to some guests who attended the 2024 Jenningsbet Northumberland Plate Day;  

Claire from Gateshead said, “We meet every year for the races and have been coming for the past 15 years. It’s a really special day for all of us and a great excuse for a girly get-together, where we can get dressed up, have a natter, enjoy the atmosphere, and hopefully win some money. It’s an absolutely fabulous day.” 

Dan, Jake, and Nick from South Wales and Newcastle said, “We came to the Northumberland Plate last year and bought the pod hospitality package, which we really enjoyed, so we’ve returned this year for another great day. The hospitality at Newcastle Racecourse always makes our day at the races extra special. It’s a day filled with friends, family and a huge amount of fun. We’ve won some, and we’ve lost some, but it’s all about the experience.” 

Melissa from Blyth said; “We’ve been coming to the races at Newcastle for about 10 years now, and it’s always an amazing day out. Today we’re celebrating one of our friend’s 50th Birthdays and love dressing up and having a good laugh with each other. There is no other feeling like being at the races, it’s like a different world here, a bubble of excitement and glamour.” 
 

Newcastle Racecourse was brimmed with excitement, with an estimated 10,000 people attending. The atmosphere was electric as both regulars and newcomers mingled, took photos, and enjoyed the races with some first-class hospitality. 

Weather on the Day: 
The day started with a blanket of clouds overhead, but it didn’t dampen the spirits of the racegoers. Despite the overcast skies, the temperature remained pleasant, and the attendees were undeterred in their stylish outfits. The grey skies provided a dramatic backdrop to the thrilling races, and the atmosphere remained lively and vibrant throughout the day, with everyone captivated by the races and the post-race entertainment by Hacienda Classical. 
 

The day concluded with an unforgettable performance by Hacienda Classical, the widely acclaimed live orchestral clubbing series featuring DJ Graeme Park, Mike Pickering and orchestra conductor Tim Crooks. The orchestra had the crowd dancing and singing along to some iconic dance classics, creating a perfect finish to an already spectacular day. 

Paul Elliott, Executive Director of Newcastle Racecourse commented on the success of Northumberland Plate saying; “We’ve had another truly amazing day at Newcastle Racecourse, enjoyed by all. The atmosphere was fantastic, with everyone coming together to celebrate this special event. We’re already looking forward to welcoming everyone again in just under a month for the Gainford Group Ladies’ Day. Thank you to everyone who came along and helped make this day special.” 

For those who couldn’t attend the Jenningsbet Northumberland Plate Day, mark your calendars and dust off your dresses and fascinators for this year’s Gainford Group Ladies’ Day on Saturday 27th July, where the racing action will be high and the fashion stakes even higher. After the races, live music from the popular Bongo’s Bingo will also be a highlight of the day, ensuring the fun continues with their electrifying and unpredictable fun and surprises.

Scroll to Top

Search

We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.

Influencers

Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 

Insight

Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.

Content

With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.

Design

Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.

PR

From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.