PR & Marketing Agency | Twist

Kiko Milano joins Metrocentre’s diverse beauty lineup

Due to open this Autumn, the 1,624 sq ft unit will be in the centre’s Lower Red Mall, marking KIKO Milano’s largest store in the North East. The store will feature an extensive range of makeup, skincare, suncare, and haircare products, along with personalised beauty consultation services.  

KIKO Milano will complement the diverse beauty lineup at Metrocentre, alongside H Beauty and the hotly anticipated Sephora, which opens in September. This reflects consumer demand for high-calibre cosmetics brands in the region, as Metrocentre continues to see an increase in sales and footfall.  

Ben Cox, Director at Sovereign Centros from CBRE, commented: “This latest signing reaffirms Metrocentre’s status as the premier shopping destination in the North East. KIKO Milano’s arrival on Red Mall is another great addition to the varied beauty offer at Metrocentre.  With Sephora also less than a month away from opening, it is an exciting time for the beauty conscious shopper, due to our real breadth of choice. This letting underscores Metrocentre’s commitment to expanding and diversifying the category, and enhancing the overall experience.” 

Paul Devin, Country Director of the UK and Ireland at KIKO Milano, said: “As we continue our ambitious growth plans, bringing our brand to Metrocentre is one of the most exciting pillars of our strategy. With such an iconic shopping destination that has a great beauty offering, we cannot wait to bring our high quality Italian designed and made products to the consumers of the North East.” 

 This news follows the recent announcement that Mango, the international fashion retailer, will open a 6,233 sq ft unit later this year in Lower Red Mall. In addition, Sephora is set to open in early September, offering a range of in-store beauty services, including quick treatments and “full glam” make-up looks. 

 

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