Amber joined Twist as an intern and quickly made her mark on the team with her creativity, attention to detail and eagerness to learn, and very soon settled into life in a busy PR and marketing agency.

Originally from Carlisle, she chose to study Fashion Communication at Northumbria University in Newcastle, because it allowed her to study journalism, photography, film and of course PR and marketing – after realising in school how much she wanted to be able to be creative.

“When I completed my first PR and marketing module, I knew it was the career I wanted to go into and something I was really passionate about.”

Now in the final year of her degree, Amber is currently completing her final major project based on creating a 360 campaign for a brand she has chosen, while working part-time at Twist. She says working at Twist has made a huge impact on her knowledge of the PR, marketing and creative industry as well as her studies:

“I was a part of the team from day one. I am trusted with a lot of different tasks which has allowed me to explore every aspect of working in a PR and marketing agency. Twist is such an exciting place to work and I never know what I might be getting up to each week. I have learnt so much from every member of the team at Twist and feel incredibly lucky to be working with people with so much knowledge and expertise who are also so much fun to work with!”

Amber has now fallen in love with the North East and says the idea that you have to move south to get a great job is a misconception these days:

“ I definitely see myself staying up North I could never imagine myself living in London, which a lot of people often presume is where the best jobs are, which definitely isn’t the case!”

Amber works across many of our accounts, making contacts in the media, contributing to PR and marketing campaigns, as well being involved in search engine optimisation tasks, digital marketing and social media. We couldn’t be prouder to have her on board!

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