Amber joined Twist as an intern and quickly made her mark on the team with her creativity, attention to detail and eagerness to learn, and very soon settled into life in a busy PR and marketing agency.

Originally from Carlisle, she chose to study Fashion Communication at Northumbria University in Newcastle, because it allowed her to study journalism, photography, film and of course PR and marketing – after realising in school how much she wanted to be able to be creative.

“When I completed my first PR and marketing module, I knew it was the career I wanted to go into and something I was really passionate about.”

Now in the final year of her degree, Amber is currently completing her final major project based on creating a 360 campaign for a brand she has chosen, while working part-time at Twist. She says working at Twist has made a huge impact on her knowledge of the PR, marketing and creative industry as well as her studies:

“I was a part of the team from day one. I am trusted with a lot of different tasks which has allowed me to explore every aspect of working in a PR and marketing agency. Twist is such an exciting place to work and I never know what I might be getting up to each week. I have learnt so much from every member of the team at Twist and feel incredibly lucky to be working with people with so much knowledge and expertise who are also so much fun to work with!”

Amber has now fallen in love with the North East and says the idea that you have to move south to get a great job is a misconception these days:

“ I definitely see myself staying up North I could never imagine myself living in London, which a lot of people often presume is where the best jobs are, which definitely isn’t the case!”

Amber works across many of our accounts, making contacts in the media, contributing to PR and marketing campaigns, as well being involved in search engine optimisation tasks, digital marketing and social media. We couldn’t be prouder to have her on board!

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We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.


Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 


Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.


With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.


Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.


From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.