PR & Marketing Agency | Twist

New ‘Kids Go Free’ offer goes live for the acclaimed Northern Lights trail, Newcastle

For parents who like to bag a great bargain, Northern Lights Newcastle has launched a special treat to make preparations easier and more affordable this year.  

As Newcastle’s number one Christmas light trail, Northern Lights Newcastle is introducing a ‘Kids Go Free’ summer holiday promotion, giving families the chance to secure their magical festive experience at a huge discount, by booking this August with up to 2 x free kids tickets [RRP from £13.95] per booking.  

This offer is the perfect opportunity for budget-savvy families to get organised and book early, ensuring you don’t miss out on this enchanting event. 

With more than 100,000 tickets sold last year, the spectacular Northern Lights trail returns to Leazes Park this November, showcasing a completely reimagined route with new installations created by world-class artists and designers. 

To make the magic of Christmas accessible to even more families, the ‘Kids Go Free’ scheme is open for a limited period this summer, giving two free children’s tickets for families attending weekday slots (Monday to Thursday) when purchasing an adult ticket. 

Starting this Thursday at 10am (August 8th), for a limited time only, families can book an adult ticket for the 2024 trail and apply for two free kids tickets using the code LIGHTSKIDS at checkout. 

Roxy Robinson, Creative Director at From the Fields, the organisers behind Northern Lights, told us about the importance of bringing an offer like this to the North East: “Many of us who work behind the scenes to bring Northern Lights Newcastle to life have young families of our own, and understand how challenging it can be to find fun and engaging activities for the kids. Our hope is that by introducing this ‘Kids Go Free’ offer, we can help take some of the stress away from planning for the festive season while also making it more affordable for families to experience the magic of Christmas with us.” 

“We are incredibly excited to bring a fresh lineup of enchanting sights and sounds to Newcastle this year and want to ensure that as many families as possible get to enjoy the world-class installations we have on offer. It’s important to us that Northern Lights Newcastle is accessible to everyone, and this offer is a fantastic way to achieve that. 

“We’ve been working harder than ever to bring the people of the North East and the surrounding areas a truly memorable and magical experience. We can’t wait to open the doors on our 2024 event and share the amazing light installations with everyone.” 

The breathtaking light trail in Leazes Park includes original audio compositions, dynamic choreography, and cutting-edge designs to create a 90-minute magical experience for the whole family to enjoy. The fully accessible, mile-long route will light up the park from November 22nd to December 31st, featuring a larger Christmas Village brimming with delicious festive food and drinks from local artisans. 

With over 100,000 visitors attending the first year of Northern Lights, organisers are also introducing more tickets for peak times to help ensure that everyone has the opportunity to experience the amazing light trail and enjoy the festive magic inside. 

Northern Lights Newcastle’s ‘Kids Go Free’ offer will be made available for a limited time only to anyone buying a full-price adult ticket from Thursday 8th August for a limited time this summer. Those using the code LIGHTSKIDS at the checkout will be given the option to purchase two kids’ tickets free of charge. Visitors entering on a child ticket must be aged 16 or under and codes cannot be used in conjunction with any other offers. 

Scroll to Top

Search

We know the importance and value of getting your brand in front of people’s eyes on Google, so we use our expertise in SEO to drive organic search rankings and website traffic to help our clients become more discoverable online. We also include SEO packages into every website we build too.

We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.

Influencers

Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 

Insight

Insight is about making sense of what people want, how they feel and using this information to create truly engaging brand strategies that lead to the power of conversation about your brand. A brand is not what you tell your audiences it is, it’s what they tell each so the power of conversation should never been underestimated.

Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.

Content

With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.

Design

Our graphic designers are bursting with ideas to bring your brand to life with standout and eye-catching creative. 

Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.

PR

From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.