The Northern Block
The Northern Block is a type foundry based in the North East of England with a huge amount of creativity, experience and knowledge when it comes to all things type, having worked on brands such as Lego, Disney and The Hilton.
The Northern Block approached Twist to seek support in becoming a more predominant and recognised type foundry within their specialist industry, The Northern Block wanted to increase their brand awareness and enquires through a PR campaign, whilst humbly showcasing their achievements, experience and brands they have worked with.
This campaign saw a steady drumbeat over the course of 6 months, of articles across both national and regional press.
The Northern Block’s stories and news were published in leading type and design publications, as well as regional business press, increasing their brand awareness to boost enquiries throughout the campaign.
Further awareness was created from creatively sending out their type specimens to specifically targeted creatives who shared an interest in typefaces.
6 press articles within national industry press
500 number of type specimens sent
1,113,000 potential PR Reach
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