PR Campaign:
Afternoon Tea with Channel 4 - Noveltea
The Challenge
CLIENT’S BRIEF
Our contacts at Channel 4 were heading up to Newcastle-upon-Tyne to interview Teresa May during her visit to the region. We saw this as a great opportunity to put our client NOVELTEA forward for comment and subsequently set up an interview for NOVELTEA to discuss their stance on Brexit, while raising awareness of their new alcoholic tea blend.
Our Approach
THE TWIST
Our team accompanied the interview to support and give confidence to our client, while making sure the interview stayed on track, on message and delivered a positive outcome in the way our clients were portrayed.
THE OUTCOME
Our contacts at Channel 4 were heading up to Newcastle-upon-Tyne to interview Teresa May during her visit to the region. We saw this as a great opportunity to connect our client NOVELTEA with our contacts at Channel 4 and subsequently set up an interview with the entrepreneurs behind NOVELTEA for Channel 4 News, to discuss their stance on Brexit while raising awareness of their new alcoholic tea blend.This media opportunity provided NOVELTEA with the platform to subtly showcase their product to relevant audiences circa. 781,000 viewers.
Securing this coverage formed part of NOVELTEA’s overall campaign to raise brand profile in the run up to their appearance later in the year on Dragon’s Den.
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