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Paradise Skate World

/ Influencers, PR / By

Launch Event | INFLUENCER CAMPAIGN | PR

Paradise Skate World

Influencers, PR

Challenge

Described as an explosion in space meets Miami beach, fused with an intergalactic fantasy. Paradise Skate World, a new mind-blowing roller-skating experience crash landed in Manchester Deansgate in June 2022.

As well as a cutting-edge interactive roller skate rink, the out-of-this-world venue’s main bar serves up intergalactic cocktails and a selection of Japanese and Mexican bar snacks. Paradise Skate World wants to appeal to both skaters and non-skaters looking for an incredible and atmospheric environment to hang-out, drink cool cocktails and eat.

Approach

Skate World approached Twist looking for support from a PR agency to build buzz, awareness and hype through media relations, influencer outreach and planned activations that were creative, on-brand and perfectly positioned to help Skate World zoom into the party scene and become Manchester’s coolest new hangout.

The campaign resulted in coverage across all the top publications in Manchester pre and post launch. The bold and exciting intergalactic launch party boosted engagement and buzz around the venue across social media.

Results

  • 31 press articles in regional press

  • 249 influencer Instagram stories showcasing the venue

  • 4,176,017 campaign reach on social media

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Search

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We have an excellent track record in SEO for tailoring online and offline marketing campaigns that improve website performance, and use our skills and knowledge of Google’s algorithms to help our clients rank higher in Google search that ultimately provide improved conversion rates.

Web Development

We design Wordpress websites in ways that captivate audiences with beautiful visuals and UI to keep them immersed in your site. The look and feel of the websites we design are intended to inspire, with user-friendliness being at the core of each design to achieving conversion. 

As a UK based web design agency, we firmly believe that balancing these two aspects of design results provides the greatest user experience.

Influencers

Anyone who has an influence over your target audience is an influencer. Whether influential in business, sport, leisure or celebrity circles we have an enviable track record of matchmaking those influencers with your brand. An influencer only has influence if the content they’re sharing or conversations they are having is relevant to what their audiences want to see and hear, which is why we always put the audience first when matchmaking brands with an influencer.

We also understand the power of micro influencers and how long term brand partnerships can generate a healthy ROI.

If you’re curious about whether influencer marketing is right for your brand, get in touch and we’ll talk you through our experience and find the best routes suited to your audience. 

Insight

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Twist helps brands to bring insight to life by making sense of the customer to develop campaigns that inspire and create conversations.

Content

With an insightful, strategic and proactive approach to producing creative content, we invest time to understand our clients’ visions, values and identity so the content we create trumps a thousand words. We are here to help set up and liaise on photography and videography opportunities to propel your brand into the media and social spotlight.

From portraits of your team, to atmospheric vibes that reach far and wide on social, to tempt the glossies and inspire editorial inclusion, we can help come up with ideas for capturing the right moment, so when people see it, they will stop, think and want to know “where’s that”, “what’s that” and “I want that”! And even better… we want our content to create conversations for your brand.

Design

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Whether we create campaign content, bring a new brand to life, energise brand identity or come up with compelling creative ideas to turn your vision into a fun visual story, our team are here to support.

Social Media

In a fast-moving digital world, it can be hard to keep up. Our team are on hand to help position and keep your brand front of mind, and for reaching new audiences with a multichannel strategy that covers all social-media bases. 

We’ll set goals to measure authentic content that’s on-message, on-trend and on the right channel. And with regular reporting, we’ll help you react and adapt to keep those click-through and engagement rates rising.

PR

From sparkling copy and video scripts to media pitches, product placement and press release distribution, we use word power to pack a story-telling punch. Our talented team can support you with skilfully crafting distinctive story ideas that capture journalist’s attention, as well as preparing feature articles and setting up interviews.

Whether we write, distribute or come up with the news hook, Twist has built enviable relationships with journalists and are on hand to connect these journalists with your brand. We jump on topical conversations, as well as reacting to media enquiries to build and maintain a regular drumbeat of brand mentions for you in the public domain.