Launch Event | INFLUENCER CAMPAIGN | PR
Paradise Skate World
Described as an explosion in space meets Miami beach, fused with an intergalactic fantasy. Paradise Skate World, a new mind-blowing roller-skating experience crash landed in Manchester Deansgate in June 2022.
As well as a cutting-edge interactive roller skate rink, the out-of-this-world venue’s main bar serves up intergalactic cocktails and a selection of Japanese and Mexican bar snacks. Paradise Skate World wants to appeal to both skaters and non-skaters looking for an incredible and atmospheric environment to hang-out, drink cool cocktails and eat.
Skate World approached Twist looking for support from a PR agency to build buzz, awareness and hype through media relations, influencer outreach and planned activations that were creative, on-brand and perfectly positioned to help Skate World zoom into the party scene and become Manchester’s coolest new hangout.
The campaign resulted in coverage across all the top publications in Manchester pre and post launch. The bold and exciting intergalactic launch party boosted engagement and buzz around the venue across social media.
31 press articles in regional press
249 influencer Instagram stories showcasing the venue
4,176,017 campaign reach on social media
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