Influencer Campaign: #stablewoof - Stablewood Coastal Cottages

The Challenge


Stablewood Coastal Cottages own and operate 26 luxury, dog-friendly holiday cottages in the picturesque villages of Lucker and Budle Bay in Northumberland. As many dog-owners are aware, it’s rare to come across accommodation that’s well equipped and beautifully fitted, that also allows our furry friends a place to chillax and unwind with us. 

Gone are the days of leaving the pooch behind.


Stablewood Coastal Cottages


Influencer Relations & Content Creation


Our Approach


Our approach was bold. Showcase Stablewood’s love for dogs whilst also showcasing the facilities of other businesses within the group. We decided to enlist the help of doggie-influencers from up and down the country, offering them a unique opportunity to feature in a red-carpet-style social media video where they can expect full celebrity-status treatment.

We’re talking Bentley’s, spa days at Beau Monde and a swanky meal from personalised dog bowls at the dog-friendly Apple Inn.

Influencers involved:
@lottieandpoppy (40.2k followers)
@eddthepug (120k followers)
@archie_thefrenchbulldog (8k followers)
@briethechi (47.1k followers)
@suhsi_the_chi (5.7k followers) 

Brands involved: – Personalised dog bowls
Barking Heads – Organic dog food
Wellybix – Handmade dog biscuits
Wet Nose Dog – Dog toy hamper

The resulting video was shared across Facebook, Instagram, Twitter and YouTube with a combined reached of over 250,000 gaining over 20,000 full-video views – cementing Stablewood’s presence within the doggie community and pioneering the way traditional small tourism businesses approach marketing.

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