Northumbria Coast & Country Cottages has appointed Twist to handle its UK comms.
Following a competitive pitch, the appointment will see Twist handle all its PR campaigns across earned, owned and shared media and influencer relations; with a focus on enhancing Northumberland as a destination of choice for domestic and international travellers.
The appointment comes at a time when Northumberland has been named as one of the top nineteen destinations to visit in 2019.
Rachael I’Anson says: “Northumberland is a destination with so much to offer and we are looking forward to working closely with the team at Northumbria Coast & Country Cottages to ensure we grow visibility of the destination and the property portfolio within key consumer publications.
Nikki Hough-Johnson, director of Northumbria Coast & Country Cottages said: “2019 is set to be a huge year for us as we focus on narrating richer stories about why Northumberland should be on everyone’s must-visit list this year, which will benefit the self-catering cottages we represent.
This is a strategic and creative remit for Twist that goes beyond traditional media relations and we are incredibly excited to award this prestigious contract to such a credible PR agency.”